교육용 생성 자료. 통화 원, 소수는 표시할 때 반올림한다. AQ1·AQ2·AC·REV의 MRR/획득 코호트·RF의 추천/설문/모형/지역 예제는 명시적으로 독립된 자료다.
{
"AQ1": [
{
"id": "A",
"media": 1000000,
"allocated": 300000,
"impressions": 100000,
"clicks": 2000,
"signups": 200,
"activated": 40,
"paying": 20,
"cpc": 500,
"signupCPA": 5000,
"activationCPA": 25000,
"mediaCAC": 50000,
"fullCAC": 65000,
"signupActivation": 0.2
},
{
"id": "B",
"media": 1000000,
"allocated": 300000,
"impressions": 200000,
"clicks": 4000,
"signups": 400,
"activated": 40,
"paying": 10,
"cpc": 250,
"signupCPA": 2500,
"activationCPA": 25000,
"mediaCAC": 100000,
"fullCAC": 130000,
"signupActivation": 0.1
}
],
"AQ2": {
"unique": 1000000,
"claimed": 1500000,
"byChannel": {
"A": {
"claimed": 600000,
"last": 400000
},
"B": {
"claimed": 900000,
"last": 600000
}
},
"spend": 500000
},
"AC": {
"total": 24,
"mature": 20,
"unmature": 4,
"activated": 8,
"returned": 9,
"table": [
[
6,
2
],
[
3,
9
]
],
"candidate": [
{
"name": "첫 저장",
"count": 12,
"returners": 7,
"coverage": 0.6,
"precision": 0.5833333333333334
},
{
"name": "저장 후 계획 열람",
"count": 8,
"returners": 6,
"coverage": 0.4,
"precision": 0.75
},
{
"name": "3회 저장과 계획 열람",
"count": 4,
"returners": 3,
"coverage": 0.2,
"precision": 0.75
}
],
"activationRate": 0.4,
"medianHours": 16,
"pendingAt168": 12
},
"REV": {
"mrrEnd": 1350000,
"endOrgs": 110,
"grr": 0.85,
"nrr": 1.05,
"customerRetention": 0.9,
"arr": 16200000,
"mrrPerOrg": 12272.727272727272,
"cac": 25000,
"contribution": [
1000000,
800000,
600000,
500000
],
"cumulative": [
1000000,
1800000,
2400000,
2900000
],
"paybackMonth": 4,
"scenarios": [
{
"name": "기준",
"margin": 10000,
"retention": 0.8,
"value": 44714.99779095287,
"afterCAC": 19714.997790952868
},
{
"name": "제공 비용 증가",
"margin": 8000,
"retention": 0.8,
"value": 35771.99823276229,
"afterCAC": 10771.998232762293
},
{
"name": "유지율 개선 가정",
"margin": 10000,
"retention": 0.9,
"value": 68123.46605981272,
"afterCAC": 43123.46605981272
}
],
"cash": [
{
"month": 1,
"new": 100,
"contribution": 1000000,
"acquisition": 2500000,
"net": -1500000,
"afterAcquisition": -2500000,
"endCash": -1500000
},
{
"month": 2,
"new": 200,
"contribution": 2800000,
"acquisition": 5000000,
"net": -2200000,
"afterAcquisition": -6500000,
"endCash": -3700000
},
{
"month": 3,
"new": 400,
"contribution": 6200000,
"acquisition": 10000000,
"net": -3800000,
"afterAcquisition": -13700000,
"endCash": -7500000
}
]
},
"RF": {
"newRecipients": 70,
"k": 0.21,
"perSender": 0.525,
"naive": 0.8999999999999999,
"cost": 300000,
"costPerActivated": 14285.714285714286,
"nps": 30,
"response": 0.5,
"model": [
{
"days": 3,
"generations": 9,
"size": 515.9780351999998
},
{
"days": 14,
"generations": 2,
"size": 144
}
]
}
}