3차 실습 계산 결과

교육용 입력. 독립 계정·이진 결과·큰 표본 정규근사 조건을 명시적으로 가정한다.

{
  "composition": {
    "before": 0.35,
    "after": 0.55,
    "standardAfter": 0.25,
    "within": -0.09999999999999998,
    "composition": 0.30000000000000004
  },
  "duration": {
    "A": {
      "mean": 6,
      "median": 5.0,
      "p90NearestRank": 10,
      "max": 10
    },
    "B": {
      "mean": 6,
      "median": 3.0,
      "p90NearestRank": 6,
      "max": 30
    }
  },
  "survival": [
    {
      "id": "A",
      "time": 2,
      "event": true,
      "risk": 6,
      "survival": 0.8333333333333334
    },
    {
      "id": "B",
      "time": 3,
      "event": false,
      "risk": 5,
      "survival": 0.8333333333333334
    },
    {
      "id": "C",
      "time": 4,
      "event": true,
      "risk": 4,
      "survival": 0.625
    },
    {
      "id": "D",
      "time": 5,
      "event": false,
      "risk": 3,
      "survival": 0.625
    },
    {
      "id": "E",
      "time": 6,
      "event": true,
      "risk": 2,
      "survival": 0.3125
    },
    {
      "id": "F",
      "time": 8,
      "event": false,
      "risk": 1,
      "survival": 0.3125
    }
  ],
  "ad": {
    "control": 0.1,
    "treatment": 0.12,
    "difference": 0.01999999999999999,
    "relative": 0.1999999999999999,
    "se": 0.004422668877499197,
    "ci95": [
      0.011331728284555377,
      0.0286682717154446
    ],
    "z": 4.519846147055684,
    "pTwoSided": 6.188458781738805e-06,
    "incrementalBuyers": 199.9999999999999,
    "incrementalRevenue": 9999999.999999994,
    "attributedRevenue": 45000000,
    "roas": 4.5,
    "iROAS": 0.9999999999999994,
    "netIncrementalContribution": -6000000.000000002,
    "breakEvenIROAS": 2.5
  },
  "did": 20,
  "experiment": {
    "primary": {
      "control": 0.3,
      "treatment": 0.33,
      "difference": 0.030000000000000027,
      "relative": 0.10000000000000009,
      "se": 0.006565820588471787,
      "ci95": [
        0.01713122811764374,
        0.04286877188235631
      ],
      "z": 4.566733772775434,
      "pTwoSided": 4.953825184184433e-06
    },
    "guardrail": {
      "control": 0.05,
      "treatment": 0.07,
      "difference": 0.020000000000000004,
      "relative": 0.4000000000000001,
      "se": 0.0033555923471125034,
      "ci95": [
        0.01342315985286127,
        0.026576840147138736
      ],
      "z": 5.954913341754138,
      "pTwoSided": 2.6020967243939274e-09
    },
    "samplePerArm2pp": 8394,
    "samplePerArm1pp": 33275
  },
  "srm": {
    "chiSquare": 16.0,
    "p": 6.334248366623977e-05
  },
  "multiplicity": 0.6415140775914581
}