{
  "composition": {
    "before": [
      {
        "group": "습관 있음",
        "n": 50,
        "success": 40
      },
      {
        "group": "습관 없음",
        "n": 150,
        "success": 30
      }
    ],
    "after": [
      {
        "group": "습관 있음",
        "n": 150,
        "success": 105
      },
      {
        "group": "습관 없음",
        "n": 50,
        "success": 5
      }
    ]
  },
  "duration": {
    "A": [
      4,
      4,
      5,
      5,
      5,
      5,
      6,
      6,
      10,
      10
    ],
    "B": [
      2,
      2,
      3,
      3,
      3,
      3,
      4,
      4,
      6,
      30
    ]
  },
  "cohort": {
    "june": [
      100,
      60,
      50
    ],
    "july": [
      100,
      70,
      null
    ],
    "august": [
      100,
      null,
      null
    ]
  },
  "rfm": [
    {
      "id": "A",
      "recency": 2,
      "frequency": 3,
      "monetary": 150000
    },
    {
      "id": "B",
      "recency": 1,
      "frequency": 1,
      "monetary": 30000
    },
    {
      "id": "C",
      "recency": 40,
      "frequency": 8,
      "monetary": 400000
    },
    {
      "id": "D",
      "recency": 70,
      "frequency": 1,
      "monetary": 200000
    }
  ],
  "survival": [
    {
      "id": "A",
      "time": 2,
      "event": true
    },
    {
      "id": "B",
      "time": 3,
      "event": false
    },
    {
      "id": "C",
      "time": 4,
      "event": true
    },
    {
      "id": "D",
      "time": 5,
      "event": false
    },
    {
      "id": "E",
      "time": 6,
      "event": true
    },
    {
      "id": "F",
      "time": 8,
      "event": false
    }
  ],
  "ad": {
    "control": {
      "n": 10000,
      "buyers": 1000
    },
    "treatment": {
      "n": 10000,
      "buyers": 1200
    },
    "exposed": {
      "n": 6000,
      "buyers": 900
    },
    "price": 50000,
    "attributedBuyers": 900,
    "spend": 10000000,
    "marginRate": 0.4
  },
  "did": {
    "treatedBefore": 100,
    "treatedAfter": 140,
    "comparisonBefore": 80,
    "comparisonAfter": 100
  },
  "experiment": {
    "control": {
      "n": 10000,
      "completed": 3000,
      "errorUsers": 500
    },
    "treatment": {
      "n": 10000,
      "completed": 3300,
      "errorUsers": 700
    },
    "minimumWorthwhile": 0.02,
    "guardrailLimit": 0.01,
    "planningBaseline": 0.3,
    "planningAlternative": 0.32
  },
  "srm": {
    "expectedShare": 0.5,
    "observed": [
      5200,
      4800
    ]
  },
  "multiplicity": {
    "alpha": 0.05,
    "tests": 20
  }
}