{
  "H04": {
    "eligible": 100,
    "signed": 60,
    "first": 40,
    "returned": 30,
    "paid": 20,
    "referred": 12,
    "returned_and_paid": 12
  },
  "H05": {
    "A": {
      "revenue": 20000,
      "margin": 10000,
      "cac": 12000,
      "r": 0.5
    },
    "B": {
      "revenue": 20000,
      "margin": 8000,
      "cac": 14000,
      "r": 0.85
    },
    "discount": 0.1,
    "times": [
      0,
      1,
      2
    ],
    "B_low_r": 0.6
  },
  "H06": {
    "cohorts": {
      "old": [
        40,
        30,
        20
      ],
      "new": [
        50,
        35,
        null
      ]
    },
    "cohort_n": 100,
    "experiment": {
      "n_each": 400,
      "A": 120,
      "B": 144
    },
    "stock": {
      "initial": 1000,
      "retention": 0.8,
      "external": 100,
      "referral": [
        0,
        0.15
      ],
      "weeks": 4
    }
  },
  "H07": {
    "eligible_each": 1000,
    "A": [
      200,
      150,
      90
    ],
    "B": [
      260,
      170,
      85
    ]
  },
  "H19": {
    "documents": {
      "D1": [],
      "D2": [
        "D1"
      ],
      "D3": [
        "D2"
      ],
      "D4": [
        "D3"
      ],
      "D5": [],
      "D6": [
        "D5"
      ]
    },
    "observations": [
      "D1",
      "D5"
    ],
    "randomized_trials": 0,
    "attempts": 8,
    "success": 2,
    "published_success": 2,
    "published_failure": 0
  }
}